Resources Library by ANA

New tunes from an old bottle

This paper concentrates on AGB's services to the Food and Grocery industries, where there are two main panels - the Television Consumer Audit (TCA) for packaged groceries and the Attwood Household Panel for fresh produce. In particular it focuses on...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: John N. H. Whitaker, Bill Blyth

June 15, 1987

Global marketing- All right for some...

Global marketing - the practice - is not new. The term Global marketing is new and has the merit of helping us to distinguish between operating in successive foreign countries and catering for a cluster of common needs emerging from a clearly...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Martin van Mesdag

June 15, 1986

Assortment changes un food retail stores

The purpose of this paper is to give a historical review of food assortment trends, especially in the last fifteen years. The current situation is that the consumer can choose between more and more "new" variants in the different product groups. This...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: Bo P. Kaiser

June 4, 1986

Futures for European food distribution

This paper reports the findings of a survey of views of members of the food chain in ten European countries. The survey was undertaken in early 1986 and respondents came from all sectors of the food chain. The purpose of the survey was to obtain...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: Susan A. Shaw

June 4, 1986

Brands and own brands in Europe

More purchasing power, the need for a guaranteed profit margin, tougher retail competition, the recession and the need to have own (ISP's directed the European food retailers to a policy in which own brands became more important than in former times....

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: René W.J. Salimans

Company: Nielsen

June 4, 1986

Trends in the consumption environment in Europe

Why does GIRA recommend the development of specific products aimed at satisfying individual requirements, instead of manufacturing mass products attempting to satisfy the needs of the average consumer?

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: Jacques Belay

June 4, 1986

A case of telemarketing contribution to success in below-the-line activities

A substantial manufacturing company operating in the difficult food-stuff field had set itself as an objective to expand their distribution beyond their limited regional market. The method employed has been that of a combination of direct marketing...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Roberto Volk

Company: B&C s.r.l.

November 6, 1985

Research for more effective product assortment decisions

The main purpose of this paper is to describe how specific research methods were used to support the decision making regarding the very recent introduction of new cooking equipment on the Dutch market. Specific characteristics of this market...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: René Striekwold, Wytze J. Feringa, Rob R. van den Heuvel

Company: Philips International

June 15, 1984

An analysis of the quality factor for adding value in food and drink markets

In its major food and drink forecasting study across West Europe (NUTRITION 1990), GIRA predicted the volume decline in food and drink markets, but compensated by an increase in value in food markets. The explanation of this paradox is that the...

Catalogue: Seminar 1983: New Product Development

Author: Jacques Belay

November 21, 1983